Hospitality and Tourism

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Examining the potential for development of sustainable mining tourism in a fading mining town: A case study of Arandis — Namibia
(Journal of Contemporary Management, 2024) Makhubela, Petrina Ndeuhala; Minni, Paschalia Wanjiru Muhoho
Purpose of the Study: Arandis, a mining town in Namibia, saw substantial economic growth due to uranium mining. This research evaluates the potential for establishing sustainable tourism as a niche economic activity in this town, which is experiencing economic decline, using Arandis as a case study. A similar study was carried out in Oranjemund to explore whether mining towns could spur local economic growth through diversification. This approach is essential, given that former mining towns like Elizabeth Town have turned into "ghost towns" following mine closures and lack of alternative economic activities. Design/methodology/approach:The study utilized qualitative research methods, including data collection from company reports, prior research, in-depth interviews, case studies, and surveys. The sample consisted of 25 key stakeholders, such as business owners and town council members, who are crucial to the town’s economic development. Thematic content analysis was applied to assess the experiences and opinions of these participants. Findings:The findings, detailed in a narrative report and cross-referenced with historical literature, show that Arandis is not entirely dependent on mining. The town council is actively pursuing other economic avenues, such as construction, solar energy, fishing, and manufacturing. However, tourism is still limited. Recommendation/value:To achieve sustainable mining, the town needs to integrate tourism with other resilient and sustainable economic activities, a strategy that has succeeded in other mining towns globally. Managerial Implications: The study’s insights are valuable for contemporary management, emphasizing the importance of diversification, sustainability, stakeholder engagement, and strategic planning in managing economic transitions. These findings can help managers effectively navigate the challenges of declining industries and promote long-term economic resilience.
Profiling holiday home owners in Namibia
(African Journal of Hospitality, Tourism and Leisure, 2021-06) Haufiku-Makhubela, Petrina; Hermann, Uwe P.; Sifolo, Portia S.
Holiday homes have been part of the tourism industry over a period of years, but there is little documented research regarding holiday home ownership, its value and impact in Namibia, therefore, the study is significant to this topic. The main aim behind this research study is to profile holiday homeowners and identify their motivation for purchasing these homes in Namibia. The results of the study focus on exploratory factor analysis which outlines four motivational factors and the correlation results to determine the demographic and psychological characteristics motivating the ownership of holiday homes. The study concluded that most holiday homes are owned by high income earners, who purchased these homes in coastal towns for the purpose of investment, income generation and recreation. The study thus recommends that these results be made available to policy planners and researchers in the local authorities and other stakeholders, in order to assist with the articulation of policies and the creation of a framework to monitor the sustainable growth of holiday home ownership that benefits the community.
Educational tourism as a strategy for sustainable tourism development: Perspectives of Windhoek-based universities, Namibia
(Journal of Tourism & Development, 2023) Tjitunga, Uaarukapo; Njibama, Hilary Kennedy; Makuzva, Washington
This study explored educational tourism as a strategy for sustainable tourism development, with a speci c focus on Windhoek-based universities, Namibia. Based on twenty-three interviews conduc- ted with international students and international relations-related sta across the three Windhoek-based universities, this study adopted a qualitative approach in exploring the perceptions of how the universities could leverage their educational tourism (edu-tourism) potential, so as to enhance sustainable tourism development in Namibia. By way of implementing a thematic analysis, the empirical ndings suggest that the universities enrolled both long-term degree-seeking and short-term semester-based exchange students. While both categories of students were a potential source of sustainable edu-tourism receipts, no active structures were available for leveraging strategies for attracting such students. Furthermore, the respondents concurred that all three Namibian universities possessed the potential to attract inter- national students to enrol in their programmes, which would contribute to the enhancement of cultural exchange and socio-economic leverages. The study proposes new insights into edu-tourism development in the Namibian context, the need for focused strategies, the development of policies and focused sta- keholder engagement for capitalising on this tourism niche. The outcomes present practical leverages prompting Windhoek-based universities to recognise the importance of active participation in edu-tourism promotion, while contributing to the existing literature on the subject, especially in the developing con- text.
Tourism and rural community development in Namibia: Policy issues review
(Fennia, 2016) Kavita, Erling; SAARINEN, JARKKO
During the past decades, the tourism sector has become an increasing important issue for governments and regional agencies searching for socio-economic development. Especially in the Global South the increasing tourism demand has been seen highly beneficial as evolving tourism can create direct and indirect income and employment effects to the host regions and previously marginalised communities, with potential to aid with the poverty reduction targets. This research note reviews the existing policy and planning frameworks in relation to tourism and rural development in Namibia. Especially the policy aims towards rural community development are overviewed with focus on Community-Based Tourism (CBT) initiatives. The research note involves a retrospective review of tourism policies and rural local development initiatives in Namibia where the Ministry of Environment and Tourism (MET) initiated a community-based tourism policy. The policy emphasises structures and processes helping local communities to benefit from the tourism sector, and the active and coordinating involvement of communities, especially, is expected to ensure that the benefits of tourism trickle down to the local level where tourist activities take place. However, it is noted that in addition to public policy-makers also other tourism developers and private business environment in Namibia need to recognize the full potential of rural tourism development in order to meet the created politically driven promises at the policy level. In this respect, a national tourism policy could provide an enabling framework, integrating the tourism sector’s development aims to rural and community development needs in future. In addition, there is a need to coordinate a comprehensive vision of what type of rural tourism development or tourism in rural environments holds the most potential to benefit both local communities and the mainstream sector.
Assessment of the workplace programme for HIV/AIDS in the tourism industry sector of Namibia
(Academic Journals, 2017) Teweldemedhin, Magos Yacob; Swartz, Jane; Kavita, Erling; Siebert, Alida
The aim of this paper was to assess the Work Place Programme (WPP) for HIV/AIDS in Namibia. The methodological framework consisted of the following stages: (i) defining the target population, (ii) clustering the producers, (iii) applying the selection criteria and (iv) applying the eligibility criteria. Data analysis involved descriptive and inferential statistical procedures, as well as the triangulation of data. The study was conducted in Namibia, in the capital city of Windhoek and the city of Swakopmund, which is a tourist hub between the desert and the coastline. The results show that of the 108 companies sampled, none had a WPP in place, while a few had some undocumented HIV/AIDS activities. Companies indicated that WPP implementation strategies had been inactive for long periods of time and that many HIV and AIDS activities were centered on World Aids Day. This was attributed to budgetary constraints; there is perception that such programmes are the responsibility of the government. This prevented such programmes from featuring in the business’s strategic planning and not yet mainstreamed into company operations. This study suggested that effective HIV and AIDS policy need to integrate within the context of corporate social responsibility (CSR), is essential for adequate health care management in the tourism industry.
Re-defining the rural space in the Kuiseb Delta: Examining the potential tourism benefits for the Topnaars in Namibia
(Academic Journals, 2011-12-01) Ndlovu, Joram; Nyakunu, Elias; Kavita, Erling
The purpose of the study was to redefine the rural space and explore the potential tourism benefits for the Topnaars in the Kuiseb Delta. Kuiseb Delta has unparalleled archeological/historical sites of which 235 have been well researched. The historical sites are being threatened by unauthorized tourism and recreational activities. The Ministry of Environment and Tourism proclaimed community concessions recently which hold out hope for the Topnaar and other communities’ future to benefit from tourism. Topnaars are marginalized and are increasingly dispersing into adjacent towns or mines. The study utilised a naturalistic inquiry which is based on an illuminative approach. This involved the use of focus group interviews with participants in the tourism industry and a key informant technique with the Topnaar community. The method followed was important as it enabled the researchers to understand the principles underpinning potential community benefits and the industry’s role in tourism development in the Kuiseb Delta. The study unearthed that the proposed tourism activities are ideally located and offer unique tourism opportunities for the Topnaars. The proposed tourism products appeals to a growing market segment and could be marketed through binding market agreements with chosen partners. In addition, the project could be viable and could be operated at marginal cash. The study recommends the granting of a concession to the Topnaar community, the proclamation of the area as a ‘conservation area’ in terms of the ‘heritage act’, development of a management plan and an environmental impact assessment, attracting private sector partnership and providing of appropriate training for tour guides. The study further recommends continued archeological survey and documentation of additional cultural/archeological sites.
Tourism and rural community development in Namibia: Policy issues review.
(Fennia, 2015) Kavita, Erling; Saarinen, Jarkko
During the past decades, tourism industry has become an increasing important issue for governments and regional agencies searching for socio-economic development. Especially in the Global South the increasing tourism demand has been seen highly beneficial as evolving tourism can create direct and indirect income and employment effects to the host regions and previously marginalised communities, with potential to aid with the poverty reduction targets. This research note reviews the existing policy and planning frameworks in relation to tourism and rural development in Namibia. Especially the policy aims towards rural community development are overviewed with focus on community-based tourism initiatives. The research note involves a retrospective review of tourism policies and rural local development initiatives in Namibia where the Ministry of Environment and Tourism (MET) initiated a community-based tourism policy. The policy emphasises structures and processes helping local communities to benefit from the tourism industry, and the active and coordinating involvement of communities, especially, is expected to ensure that the benefits of tourism trickle down to the local level where tourist activities take place. However, it is noted that in addition to public policy-makers also other tourism developers and private business environment in Namibia needs to recognize the full potential of rural tourism development in order to meet the created politically driven promises in policy level. In this respect, a national tourism policy could provide an enabling framework, integrating the tourism industry’s development aims to rural and community development needs in future. In addition, there is a need to coordinate a comprehensive vision of what type of rural tourism development or tourism in rural environments holds the most potential to benefit both local communities and the mainstream industry.
Branding a destination in a political crisis: Re-learning, re-thinking and re-aligning strategies.
(NUST, Department of English Communication., 2009) Ndlovu, Joram; Nyakunu, Elias; Heath, Ernie T.
Contested election results or coups de dat have triggered political violence that has swept across a number of African countries, negatively affecting their tourism destinations. Thus, a political crisis can cause a significant disaster since it has the potential of impacting negatively the smooth operations of the tourism industry. This paper discusses the prospects of branding destinations and the opportunities thereof. Destination branding literature reveals that every destination should include crisis management strategies in its tourism planning processes, management activities and destination marketing programmes. The paper concurs that destination branding should be married with crisis management strategies in order to turn a crisis into a profitable opportunity. However, in the prevailing fragile, economic and political conditions the traditional notion of positioning a destination is no longer effective. Destination Marketing Organisations need to position their destinations in such a way that, despite uncertain conditions, they can exploit the scarce windows of opportunities. The paper proposes that in this ever increasing non-linear world, it is only the non-linear strategies that can create new tourism wealth. The paper concludes that though destination branding is an essential tool for positioning a destination, in order to be effective, Destination Marketing Organisations need to re-learn the destination strategy process, re-align their strategies and decisions.
Tourism, culture and development: Hopes, dreams and realities in East Indonesia.
(NUST of Namibia, Department of Communication., 2008) Nyakunu, Elias

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