Hospitality and Tourism

Permanent URI for this collection

http://196.216.167.205/handle/10628/967

Browse

Now showing 1 - 7 of 7

Tourism, culture and development: Hopes, dreams and realities in East Indonesia.
(NUST of Namibia, Department of Communication., 2008) Nyakunu, Elias
Branding a destination in a political crisis: Re-learning, re-thinking and re-aligning strategies.
(NUST, Department of English Communication., 2009) Ndlovu, Joram; Nyakunu, Elias; Heath, Ernie T.
Contested election results or coups de dat have triggered political violence that has swept across a number of African countries, negatively affecting their tourism destinations. Thus, a political crisis can cause a significant disaster since it has the potential of impacting negatively the smooth operations of the tourism industry. This paper discusses the prospects of branding destinations and the opportunities thereof. Destination branding literature reveals that every destination should include crisis management strategies in its tourism planning processes, management activities and destination marketing programmes. The paper concurs that destination branding should be married with crisis management strategies in order to turn a crisis into a profitable opportunity. However, in the prevailing fragile, economic and political conditions the traditional notion of positioning a destination is no longer effective. Destination Marketing Organisations need to position their destinations in such a way that, despite uncertain conditions, they can exploit the scarce windows of opportunities. The paper proposes that in this ever increasing non-linear world, it is only the non-linear strategies that can create new tourism wealth. The paper concludes that though destination branding is an essential tool for positioning a destination, in order to be effective, Destination Marketing Organisations need to re-learn the destination strategy process, re-align their strategies and decisions.
Re-defining the rural space in the Kuiseb Delta: Examining the potential tourism benefits for the Topnaars in Namibia
(Academic Journals, 2011-12-01) Ndlovu, Joram; Nyakunu, Elias; Kavita, Erling
The purpose of the study was to redefine the rural space and explore the potential tourism benefits for the Topnaars in the Kuiseb Delta. Kuiseb Delta has unparalleled archeological/historical sites of which 235 have been well researched. The historical sites are being threatened by unauthorized tourism and recreational activities. The Ministry of Environment and Tourism proclaimed community concessions recently which hold out hope for the Topnaar and other communities’ future to benefit from tourism. Topnaars are marginalized and are increasingly dispersing into adjacent towns or mines. The study utilised a naturalistic inquiry which is based on an illuminative approach. This involved the use of focus group interviews with participants in the tourism industry and a key informant technique with the Topnaar community. The method followed was important as it enabled the researchers to understand the principles underpinning potential community benefits and the industry’s role in tourism development in the Kuiseb Delta. The study unearthed that the proposed tourism activities are ideally located and offer unique tourism opportunities for the Topnaars. The proposed tourism products appeals to a growing market segment and could be marketed through binding market agreements with chosen partners. In addition, the project could be viable and could be operated at marginal cash. The study recommends the granting of a concession to the Topnaar community, the proclamation of the area as a ‘conservation area’ in terms of the ‘heritage act’, development of a management plan and an environmental impact assessment, attracting private sector partnership and providing of appropriate training for tour guides. The study further recommends continued archeological survey and documentation of additional cultural/archeological sites.
Tourism and rural community development in Namibia: Policy issues review.
(Fennia, 2015) Kavita, Erling; Saarinen, Jarkko
During the past decades, tourism industry has become an increasing important issue for governments and regional agencies searching for socio-economic development. Especially in the Global South the increasing tourism demand has been seen highly beneficial as evolving tourism can create direct and indirect income and employment effects to the host regions and previously marginalised communities, with potential to aid with the poverty reduction targets. This research note reviews the existing policy and planning frameworks in relation to tourism and rural development in Namibia. Especially the policy aims towards rural community development are overviewed with focus on community-based tourism initiatives. The research note involves a retrospective review of tourism policies and rural local development initiatives in Namibia where the Ministry of Environment and Tourism (MET) initiated a community-based tourism policy. The policy emphasises structures and processes helping local communities to benefit from the tourism industry, and the active and coordinating involvement of communities, especially, is expected to ensure that the benefits of tourism trickle down to the local level where tourist activities take place. However, it is noted that in addition to public policy-makers also other tourism developers and private business environment in Namibia needs to recognize the full potential of rural tourism development in order to meet the created politically driven promises in policy level. In this respect, a national tourism policy could provide an enabling framework, integrating the tourism industry’s development aims to rural and community development needs in future. In addition, there is a need to coordinate a comprehensive vision of what type of rural tourism development or tourism in rural environments holds the most potential to benefit both local communities and the mainstream industry.
Tourism and rural community development in Namibia: Policy issues review
(Fennia, 2016) Kavita, Erling; SAARINEN, JARKKO
During the past decades, the tourism sector has become an increasing important issue for governments and regional agencies searching for socio-economic development. Especially in the Global South the increasing tourism demand has been seen highly beneficial as evolving tourism can create direct and indirect income and employment effects to the host regions and previously marginalised communities, with potential to aid with the poverty reduction targets. This research note reviews the existing policy and planning frameworks in relation to tourism and rural development in Namibia. Especially the policy aims towards rural community development are overviewed with focus on Community-Based Tourism (CBT) initiatives. The research note involves a retrospective review of tourism policies and rural local development initiatives in Namibia where the Ministry of Environment and Tourism (MET) initiated a community-based tourism policy. The policy emphasises structures and processes helping local communities to benefit from the tourism sector, and the active and coordinating involvement of communities, especially, is expected to ensure that the benefits of tourism trickle down to the local level where tourist activities take place. However, it is noted that in addition to public policy-makers also other tourism developers and private business environment in Namibia need to recognize the full potential of rural tourism development in order to meet the created politically driven promises at the policy level. In this respect, a national tourism policy could provide an enabling framework, integrating the tourism sector’s development aims to rural and community development needs in future. In addition, there is a need to coordinate a comprehensive vision of what type of rural tourism development or tourism in rural environments holds the most potential to benefit both local communities and the mainstream sector.
Assessment of the workplace programme for HIV/AIDS in the tourism industry sector of Namibia
(Academic Journals, 2017) Teweldemedhin, Magos Yacob; Swartz, Jane; Kavita, Erling; Siebert, Alida
The aim of this paper was to assess the Work Place Programme (WPP) for HIV/AIDS in Namibia. The methodological framework consisted of the following stages: (i) defining the target population, (ii) clustering the producers, (iii) applying the selection criteria and (iv) applying the eligibility criteria. Data analysis involved descriptive and inferential statistical procedures, as well as the triangulation of data. The study was conducted in Namibia, in the capital city of Windhoek and the city of Swakopmund, which is a tourist hub between the desert and the coastline. The results show that of the 108 companies sampled, none had a WPP in place, while a few had some undocumented HIV/AIDS activities. Companies indicated that WPP implementation strategies had been inactive for long periods of time and that many HIV and AIDS activities were centered on World Aids Day. This was attributed to budgetary constraints; there is perception that such programmes are the responsibility of the government. This prevented such programmes from featuring in the business’s strategic planning and not yet mainstreamed into company operations. This study suggested that effective HIV and AIDS policy need to integrate within the context of corporate social responsibility (CSR), is essential for adequate health care management in the tourism industry.
Educational tourism as a strategy for sustainable tourism development: Perspectives of Windhoek-based universities, Namibia
(Journal of Tourism & Development, 2023) Tjitunga, Uaarukapo; Njibama, Hilary Kennedy; Makuzva, Washington
This study explored educational tourism as a strategy for sustainable tourism development, with a speci c focus on Windhoek-based universities, Namibia. Based on twenty-three interviews conduc- ted with international students and international relations-related sta across the three Windhoek-based universities, this study adopted a qualitative approach in exploring the perceptions of how the universities could leverage their educational tourism (edu-tourism) potential, so as to enhance sustainable tourism development in Namibia. By way of implementing a thematic analysis, the empirical ndings suggest that the universities enrolled both long-term degree-seeking and short-term semester-based exchange students. While both categories of students were a potential source of sustainable edu-tourism receipts, no active structures were available for leveraging strategies for attracting such students. Furthermore, the respondents concurred that all three Namibian universities possessed the potential to attract inter- national students to enrol in their programmes, which would contribute to the enhancement of cultural exchange and socio-economic leverages. The study proposes new insights into edu-tourism development in the Namibian context, the need for focused strategies, the development of policies and focused sta- keholder engagement for capitalising on this tourism niche. The outcomes present practical leverages prompting Windhoek-based universities to recognise the importance of active participation in edu-tourism promotion, while contributing to the existing literature on the subject, especially in the developing con- text.

Browse

Browsing Hospitality and Tourism by Issue Date

Results Per Page

Sort Options