(NUST, Department of Communication., 2009) Kangira, Jairos
The language that is used in commercial advertisements in general often does more
than just inform the public about products that are on sale; the language usually has
an extra crucial task of trying to persuade potential customers to buy the products.
The question that may be asked right at the outset is: How do designers of adverts
make them persuasive? The main focus of this paper is to answer this and other
related questions. From a linguistic point of view, it is evident that, among other
things, designers of adverts pay attention to the morpho-syntactic, semantic and
phonological aspects of the language used in an advert.