Product-oriented communication: A linguistic analysis of selected adverts.
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Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
NUST, Department of Communication.
Abstract
The language that is used in commercial advertisements in general often does more
than just inform the public about products that are on sale; the language usually has
an extra crucial task of trying to persuade potential customers to buy the products.
The question that may be asked right at the outset is: How do designers of adverts
make them persuasive? The main focus of this paper is to answer this and other
related questions. From a linguistic point of view, it is evident that, among other
things, designers of adverts pay attention to the morpho-syntactic, semantic and
phonological aspects of the language used in an advert.
Description
Keywords
Communication in marketing, Marketing communication, Sales promotion, Advertising - Linguistic analysis, Linguistic analysis
Citation
Kangira, J. (2009). Product-oriented communication: A linguistic analysis of selected adverts. Nawa Journal of Communication, 3(1), 39-45.