AN AUDIENCE ANALYSIS OF HOW THE YOUTH FACT-CHECK ‘FAKE NEWS’ CIRCULATED ON SOCIAL MEDIA IN OMBILI AND HOCHLAND PARK, NAMIBIA
| dc.contributor.author | HANGULA, RAFAEL. N | |
| dc.date.accessioned | 2022-10-04T08:21:40Z | |
| dc.date.available | 2022-10-04T08:21:40Z | |
| dc.date.issued | 2021-07 | |
| dc.description.abstract | The proliferation of "fake news” have massive implications, especially at the times of elections. People who live in marginalised communities are the most exposed to fake news and least armed to decode coordinated information campaigns (information disorders). As a result, it may affect the practice of active citizenship by news consumers as their voting decisions may base on misconceptions. The net effect of this is that, their voting behaviours are done on the basis of highly distorted information whereby those who are most privileged are in a position to make voting decisions on the basis of truthful and credible information. This study explored how the youth in Namibia fact-checked news and information circulated on social media platforms during the 2019 electoral campaign. Firstly, it examined the major forms or types of fake news produced in Namibia before, during and soon after the elections. Secondly, it examined the criteria used by the youth in Ombili and Hochland Park to determine the truthfulness and accuracy of news and information. Thirdly, it assessed the newsworthy factors that the youth in Ombili and Hochland Park consider before sharing news on social media. This research employed virtual ethnography, qualitative content analysis,to understand, and document the types of fake news produced, and circulated in Namibia. Focus Groups Discussions (FGDs), and face-to-face interviews were then employed to get a sense of how young people sift through fake news. Grounded in Hall’s Encoding and Decoding model, fabricated contents, manipulated contents, misleading contents, conspiracy theories and imposter contents were observed in 2019 elections. The study revealed that there was systematic abuse of mainstream brands to spread information disorders to confuse and disorient voters. In addition, these types of fake news were fueled by the poor coordination, and delays in communication from the Electoral Commission. Most of the fake news were aimed at discrediting and casting aspersions on the candidature of Dr Hage Geingob of the Swapo Party, and Dr Panduleni Itula, who was an Independent Candidate at the time. This study found that young citizens’ ability to decode fake news is influenced by the level of education, literacy skills, class differences and media exposure as pointed out by Hall’s theory. Therefore, this study would add that availability of resources to fact check online news and information and political affiliation are also key in fighting fake news. The study recommends that government should ensure that its citizens have access to quality information through tasked institutions, to avoid fabrications, and distribution of information disorders, and provide a room for media and digital literacy campaigns in order to enhance skills of citizens of deconstructing coordinated information disorders, especially on social media platforms. News consumers need to embrace the concept fact checking before agreeing, and distributing information from social media as this would protect them from making decisions that are based on misconceptions, which could affect others. | en_US |
| dc.identifier.citation | Hangula, R. N. (2021). An audience analysis of how the youth fact-check ‘fake news’ circulated on social media in Ombili and Hochland park, Namibia [Master’s thesis, Namibia University of Science and Technology]. | en_US |
| dc.identifier.uri | http://ir.nust.na:8080/jspui/handle/10628/914 | |
| dc.language.iso | en | en_US |
| dc.publisher | NAMIBIA UNIVERSITY OF SCIENCE AND TECHNOLOGY | en_US |
| dc.subject | Youth, Fact-check, Social media, Fake news | en_US |
| dc.title | AN AUDIENCE ANALYSIS OF HOW THE YOUTH FACT-CHECK ‘FAKE NEWS’ CIRCULATED ON SOCIAL MEDIA IN OMBILI AND HOCHLAND PARK, NAMIBIA | en_US |
| dc.type | Thesis | en_US |