An analysis of board effectiveness in a non-profit organisation: A case study of the National Social Marketing Programme.

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This study focused on the analysis of board effectiveness in a non-profit organization. The aim of the study was to find out factors that influence the effectiveness of boards; in particular to examine the relationship between board inputs, processes, structures and board effectiveness. The secondary objectives were to determine the factors that influence board effectiveness at NaSoMa; to evaluate the impact of weak board effectiveness at NaSoMa and to come up with strategies that will improve board effectiveness at NaSoMa. The research adopted a mixed method approach which utilizes both qualitative and quantitative approach. It is descriptive in nature and exploratory. The research is rooted on positivist philosophy. Data analysis was done in two stages. The first analysis involved cross tabulations of the collected data. The second part involved computation of the data into SPSS software package in order to examine the degree of association between the independent variables and between them and overall effectiveness using One Way Anova. Frequencies were generated and interpreted through use of figures and tables. Empirical evidence was conducted through the Cronbach’s Alpha at coefficient of 0.70. to determine reliability statistics. The Cronbach`s Alpha was good at coefficient value of .736, which means that the research instrument used in this research was valid and reliable at 74%. The major findings of this study are that NaSoMa board is significantly too small. The absence of board committees’ weakens the board effectiveness. The result shows that NaSoMa board of diVice Chancellors does not have formal sub-committees. It also emerged that the board and management provide strategic direction the organization. The results showed that communication between the board, management and stakeholders is very good. The results show that the board maintains good relationship with management. The board and management are capable of monitoring organizational performance and taking action when required. It also emerged that the board supports and advises management on strategic issues. It is recommended that the board should improve on accountability. NaSoMa should increase its board size if it is to make any sense. NaSoMa should introduce board committees in order to make the board function effectively.


Thesis presented in partial fulfilment of the requirements for the Degree of Master of Leadership and Change Management , in the Harold Pupkewitz Graduate School of Business, at the NUST


National Social Marketing Programme - Board effectiveness, Non-Profit Organisations - Namibia, Master's theses - Namibia, NUST - Master's theses, 2014