Educational tourism as a strategy for sustainable tourism development: Perspectives of Windhoek-based universities, Namibia

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dc.contributor.authorTjitunga, Uaarukapo
dc.contributor.authorNjibama, Hilary Kennedy
dc.contributor.authorMakuzva, Washington
dc.date.accessioned2023-06-30T10:25:54Z
dc.date.available2023-06-30T10:25:54Z
dc.date.issued2023
dc.descriptionJournal articleen_US
dc.description.abstractThis study explored educational tourism as a strategy for sustainable tourism development, with a speci c focus on Windhoek-based universities, Namibia. Based on twenty-three interviews conduc- ted with international students and international relations-related sta across the three Windhoek-based universities, this study adopted a qualitative approach in exploring the perceptions of how the universities could leverage their educational tourism (edu-tourism) potential, so as to enhance sustainable tourism development in Namibia. By way of implementing a thematic analysis, the empirical ndings suggest that the universities enrolled both long-term degree-seeking and short-term semester-based exchange students. While both categories of students were a potential source of sustainable edu-tourism receipts, no active structures were available for leveraging strategies for attracting such students. Furthermore, the respondents concurred that all three Namibian universities possessed the potential to attract inter- national students to enrol in their programmes, which would contribute to the enhancement of cultural exchange and socio-economic leverages. The study proposes new insights into edu-tourism development in the Namibian context, the need for focused strategies, the development of policies and focused sta- keholder engagement for capitalising on this tourism niche. The outcomes present practical leverages prompting Windhoek-based universities to recognise the importance of active participation in edu-tourism promotion, while contributing to the existing literature on the subject, especially in the developing con- text.en_US
dc.description.sponsorshipThe researchers would like to acknowledge the contributions made by the participants from the International University of Management, the Namibia University of Science and Technology and the University of Namibia, who provided valuable insight and expertise that greatly assisted the research undertaken.en_US
dc.identifier.citationTjitunga, U., Njibama, H. K., and Makuzva, W. (2023). Educational tourism as a strategy for sustainable tourism development: Perspectives ofWindhoek-based universities, Namibia. Journal of Tourism & Development, vol.42, 191-209. https://proa.ua.pt/index.php/rtd/issue/view/1152en_US
dc.identifier.urihttp://ir.nust.na:8080/jspui/handle/10628/995
dc.language.isoenen_US
dc.publisherJournal of Tourism & Developmenten_US
dc.subjectNamibiaen_US
dc.subjectArticleen_US
dc.subjectEducational tourismen_US
dc.subjectstrategyen_US
dc.subjectsustainabilityen_US
dc.subjecttourism developmenten_US
dc.subjectWindhoek-based universitiesen_US
dc.titleEducational tourism as a strategy for sustainable tourism development: Perspectives of Windhoek-based universities, Namibiaen_US
dc.typeArticleen_US

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