Browsing by Author "Kangira, Jairos"
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Item An analysis of English errors made by NUST students.(NUST, Department of Communication, 2010) Krishnamurthy, Sarala; Kangira, Jairos; Tjiramanga, Alexandra; Beukes, BronwenThe focus of this study is errors made by students using English at the NUST. An investigation into errors and their causes peculiar to Namibia is significant insofar as it enables the researchers to develop a methodology in teaching to help students avoid committing mistakes that they make normally. This study, therefore, has far reaching implications in English language teaching and pedagogy in the country.Item The girl child is not a "hen that wants to be a cock": A short survey of the portrayal of the girl child in Alumenda's selected children's books.(NUST, Department of English Communication., 2009) Kangira, JairosThis paper illustrates that Stephen Alumenda represents the girl-child in a positive way in four of his children’s books. The girl-child is portrayed as active, assertive, wise and independent. Alumenda satirises the patriarchal belief system that discriminates against and demeans the girl-child in society. Alumenda’s girl-child emerges dignified, proving that girls can do what boys do equally well if given the same opportunities. Through carefully crafted plots involving Marita, Tambudzai and Thandiwe, the author demonstrates that children’s literature is an indispensable medium which can be used to empower the girl-child.Item Manipulation of subject peoples' history, legends and myths: The case of Prestor John.(NUST, Department of Communication., 2008) Kangira, Jairos; Chirere, MemoryThis article claims that John Buchan’s Prester John, a small novel of 1910 can be read, arguably, as a settler novel setting out to undercut the indigenous Africans’ wars of resistance and self-determination by manipulation of myths, legends and history. The claim is also that this novel by the private secretary to the British High Commissioner to South Africa belittles the Africans’ claim to connections with their legendary ancestral heroes. There is a contrived, systematic denigration of “the black other” at the frontier so that he appears as if he has no meaningful claim to a history of organisation to fall back on. As savages, Africans are rendered blind, leaderless and motiveless. All that is done to benefit the Empire. Some extensive supporting examples will be drawn from Haggard’s King Solomon’s Mines. However, in the process of denigrating the Africans, John Buchan is caught up in some contradictions. All this demonstrates that the colonial process itself was/is complex even to its perpetrators, as shall be shown here.Item Product-oriented communication: A linguistic analysis of selected adverts.(NUST, Department of Communication., 2009) Kangira, JairosThe language that is used in commercial advertisements in general often does more than just inform the public about products that are on sale; the language usually has an extra crucial task of trying to persuade potential customers to buy the products. The question that may be asked right at the outset is: How do designers of adverts make them persuasive? The main focus of this paper is to answer this and other related questions. From a linguistic point of view, it is evident that, among other things, designers of adverts pay attention to the morpho-syntactic, semantic and phonological aspects of the language used in an advert.Item The sun that never rose: A rhetorical analysis of the July 2006 "Sunrise of Currency Reform" monetary policy review statement issued by the Governor of the Reserve Bank of Zimbabwe.(NUST, Department of English Communication, 2007) Kangira, JairosThis paper analyses the rhetoric that Dr Gideon Gono, the Governor of the Reserve Bank of Zimbabwe, used in his (in) famous ‘Sunrise of Currency Reform’ Monetary Policy Review Statement to make people believe that once the three zeros were removed from the currency, all economic problems would be a thing of the past. The paper argues that by largely using rhetoric that espoused the common ownership of the economic crisis, Gono attempted to create a common bond among the people. This analysis shows that Gono’s speech was fraught with buzz words and phrases such as ‘from zero to hero’ which, despite their fuzziness, were aimed at shortcircuiting the audience’s reasoning and persuading them to think that removing three zeros from the currency was a noble thing to do. Posing as a pious citizen, Gono attempted to make his speech turn the occasion into an epic moment by purporting collectivity in the exercise. It is concluded that although Gono’s speech contains a mixture of deliberative, forensic and deictic elements of a speech, the proverbial sun did not rise for the people of Zimbabwe, and that Gono’s Monetary Statement was one of his worst illusions.Item Women writers' use of metaphor as gender rhetoric in discourse on HIV/AIDS and sex-related issues: The case of "Totanga patsva" (We start afresh) by Zimbabwe Women Writers.(NUST, Department of Communication., 2007) Kangira, Jairos; Mashiri, Pedzisai; Gambahaya, ZifikileThis article analyses the metaphors that women writers use to communicate various messages about HIV/AIDS and sex. We argue that the writers use metaphors in their discourse mainly because the Shona culture places restrictions on words and expressions which directly refer to HIV/AIDS and sex-related issues. Such direct words and expressions are considered taboo, hence the communicators have to use metaphors which make the tabooed words and expressions mentionable indirectly. This study focuses on metaphors since other forms of figures such as similes and euphemisms are used sparingly in the anthology under examination. The metaphors that are discussed are found in seventeen stories out of twenty-five stories that make up the anthology. The remaining stories do not overtly use metaphors. It is demonstrated that metaphors in the stories that are analysed enhance communication since they are contextually used. The study demonstrates the relationship between language and culture.