An investigation into the weaknesses of the Namibian domestic fresh produce supply chain.

Abstract

This study focused on how the Namibian fresh produce supply chain can be transitioned from imported to domestic oriented procurement. The problem of the study was to identify the missing link in the supply chain of fresh produce in Namibia. The primary research objective of the study was to assess the Namibian fresh supply chain transition from imported to domestic oriented procurement. The study utilized qualitative approach research design and used qualitative methods of data analysis. The study used the logic model approach of case study analysis in analysing the collected data. The major findings that emerged from this research showed thematic areas that indicate that there is much that needs to be done in order to have the Namibian fresh produce supply chain to be transitioned from imported to domestic oriented procurement. The thematic themes that emerged in this research revolve around involvement of the government of Namibia in the supply chain of fresh produce in both domestic and international markets. The overall opinion of the respondents who participated in this research indicated that fresh farm produce retailers should promote contract farming as well as locally produced farm products as compared to imported fresh farm produce. It also emerged that imported fresh farm produce are of low quality due to transportation problems. The respondents believed that if subsidies are provided, and the private sector is incubated into mainstream fresh farm production, this will enhance and shape the fresh farm produce supply chain. The majority of respondents supported government initiatives through policy frame works that are tailor made to support domestic production, like the Market Share Promotion Program. A further research with a change of methodology and widening of scope to cover a larger population would be recommended.