ZVIYITA, ITAI2022-10-042022-10-042021-12ZVIYITA, I. (2021). An examination of ethical issues confronting operations of selected hybrid media organisations in the digital age in Namibia [Master’s thesis, Namibia University of Science and Technology].http://ir.nust.na:8080/jspui/handle/10628/918This qualitative study examined ethical issues confronting operations of selected hybrid media organisations in the digital age in Namibia. It specifically used the cases of Namibia Media Holdings and The Namibia, which are the biggest hybrid media organisations in Namibia in terms of readership and circulation thus far. The overall research question was: what contextual factors have shaped ethical dilemmas experienced by full-time journalists and news editors working for the Namibia Media Holdings (NMH) and The Namibian? It located itself with the interpretivism philosophical underpinning, in which a case study research design was used to as it provides room for observing multiple actors within specific contextual parameters. A total of sixteen (16) full-time employed journalists and five (5) news editors were selected using purposive sampling technique. Qualitative data were collected through the administration of focus group discussions and interviews. Thematic analysis was used to analyse data, in which emerging themes were categorised, labelled and interpreted in response to each research question. Key findings indicate that a number of contextual factors responsible for shaping ethical dilemmas encountered by professional journalists working for selected hybrid media organisations in the digital age in Namibia. These include: the ever-changing technological landscape; the immediacy of internet; media sustainability; the integration of social media platforms in the news work; the absence of specific ethical framework for hybrid media organisations; conflicts of interest; and the notion of public interest. It came out clear that traditional media ethics such as accuracy, truthfulness and impartiality are still relevant to inform operations of hybrid newsrooms and are also cornerstones without, which there is no professional journalism. In order to inform the operations of hybrid media organisations in the digital age in Namibia, the following media accountability ethical frameworks and policies were cited: revision of the Code of Ethics for the Namibian Print, Broadcast and Online Media; strengthening of digital fact-checking mechanisms; and additional journalistic training.enhybrid media organisations, media ethics, ethical dilemmas, digital age, contextual factors, journalists, news editorsThesis