Please use this identifier to cite or link to this item:
http://ir.nust.na:8080/jspui/handle/10628/20| Title: | Product-oriented communication: A linguistic analysis of selected adverts. |
| Authors: | Kangira, Jairos |
| Keywords: | Communication in marketing Marketing communication Sales promotion Advertising - Linguistic analysis Linguistic analysis |
| Issue Date: | 2009 |
| Publisher: | NUST, Department of Communication. |
| Citation: | Kangira, J. (2009). Product-oriented communication: A linguistic analysis of selected adverts. Nawa Journal of Communication, 3(1), 39-45. |
| Abstract: | The language that is used in commercial advertisements in general often does more than just inform the public about products that are on sale; the language usually has an extra crucial task of trying to persuade potential customers to buy the products. The question that may be asked right at the outset is: How do designers of adverts make them persuasive? The main focus of this paper is to answer this and other related questions. From a linguistic point of view, it is evident that, among other things, designers of adverts pay attention to the morpho-syntactic, semantic and phonological aspects of the language used in an advert. |
| URI: | http://hdl.handle.net/10628/20 |
| ISSN: | 1993-3835. |
| Appears in Collections: | COMMUNICATION |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kangira. 2009. Product-oriented communication.pdf | 225.13 kB | Adobe PDF | View/Open |
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