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dc.contributor.authorKangira, Jairos-
dc.identifier.citationKangira, J. (2009). Product-oriented communication: A linguistic analysis of selected adverts. Nawa Journal of Communication, 3(1), 39-45.en_US
dc.description.abstractThe language that is used in commercial advertisements in general often does more than just inform the public about products that are on sale; the language usually has an extra crucial task of trying to persuade potential customers to buy the products. The question that may be asked right at the outset is: How do designers of adverts make them persuasive? The main focus of this paper is to answer this and other related questions. From a linguistic point of view, it is evident that, among other things, designers of adverts pay attention to the morpho-syntactic, semantic and phonological aspects of the language used in an advert.en_US
dc.publisherNUST, Department of Communication.en_US
dc.subjectCommunication in marketing-
dc.subjectMarketing communication-
dc.subjectSales promotion-
dc.subjectAdvertising - Linguistic analysis-
dc.subjectLinguistic analysis-
dc.titleProduct-oriented communication: A linguistic analysis of selected adverts.en_US
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