Applicability of the Small Business Franchise Prototype model to Namibia.


Namibia has been witnessing an increase in the cases of business failures, job losses and job cuts. In 1970, the unemployment figure was about 20 000 and increased to about 223 000 (36.7%) in 2004. Also, Namibia’s unemployment rate increased between 2001 and 2004. As a result, the major challenges confronting Namibia include ensuring employment-creating growth, strengthening competitiveness and a smooth process of land reform. The small business franchise prototype model developed in this study addresses efficient and effective small enterprise creation and operation. Extensive literature search, review, analyses and modeling were used to develop the proposed small business model as a set of self-sufficient, lead-generating, client converting, and customer satisfying machines that work. This prototype model is achieved by designing systems to get the work done and training people to operate those systems to produce consistent results. Although the Government has put some structures in place to stimulate entrepreneurship development through training, finance, support and other incentives; research has shown that the failure rate hovers around 85 percent. Results show that the proposed business model has a success rate of more than 90 percent. The model can be used to assist unlicensed shebeen operators and rehabilitate former Ramatex workers.


Final submission of paper to presented at a conference, 2008.


Small Business Franchise Prototype Model, Prototype models - Namibia, Franchises - Namibia


Asemota, O. O., & Asemota, G. N. O. (2008). Applicability of the Small Business Franchise Prototype model to Namibia.