Please use this identifier to cite or link to this item: http://ir.nust.na:8080/jspui/handle/10628/398
Title: A SWOT analysis of the Department of Communication courses: A case of English for Academic Purposes (EAP) and English for Professional Purposes (EPP).
Authors: Makamani, Rewai
Keywords: English for academic purposes - Namibia
English for professional purposes - Namibia
EAP - Namibia
EPP - Namibia
English communication - Study and teaching - Namibia
Communication - Study and teaching - Namibia
NUST, Department of Communication - SWOT analysis
SWOT analysis - English communication - Study and teaching
Issue Date: 2012
Publisher: NUST, Department of Communication
Citation: Makamani, R. (2012). A SWOT analysis of the Department of Communication courses: A case of English for Academic Purposes (EAP) and English for Professional Purposes (EPP). Nawa Jornal of Communication, 6(1), 51-64.
Abstract: This study attempts a SWOT analysis of the higher level English Communication courses offered by the Department of Communication at the NUST (Communication Skills, Professional Writing and Professional Communication), in order to probe the current situation and use the findings to argue a case for English for Academic Purposes (EAP) and English for Professional Purposes (EPP) as alternative higher level courses. The study aims at carving a niche for an English curriculum that meets the demands made upon the learners by target situations. Therefore, the problem that this study seeks to address is that whereas learners face a heterogeneous target situation characterised by varieties of English, (English foe Specific Academic Purposes (ESAP), English for Specific Business Purposes (ESBP), English for Legal Purposes (ELP), English for Medical Purposes (EMP), English for Economics (EE) and English for Science and Technology (EST), as the case may be, (Dudley - Evans and St. John, 1998), the higher level courses expose students to mainly a generalised English curriculum which, by and large, does not fully address the requirements of the target situation. Findings from the study are aimed at bolstering efforts to implement an ESP curriculum that meets the expectation of learners as is demanded by the target situation. The study employs a descriptive analysis of data within the qualitative research paradigm.
URI: http://hdl.handle.net/10628/398
ISSN: 1993-3835
Appears in Collections:Communication

Files in This Item:
File Description SizeFormat 
Makamani. A swot analysis of the Department of Communication, PoN.pdf3.31 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.