Missing the beat: Mainstream media mirror relevance of community media in election coverage in Namibia.

Abstract

In the Department Media Technology experiential learning has always been of the utmost importance. Even though Experiential Learning is a credit-bearing component in the undergraduate Journalism and Communication Technology Programme, it was felt that a Campus media outlet would ensure that such practice-oriented training would be available throughout the Programme. The Campus Media outlet in essence became the in-house training facility for trainee journalists prior to entering the journalism profession. In September 2004 – just prior to the National and Presidential Elections in Namibia - the Echoes News Agency was piloted.