(NUST, Renewable Energy & Energy Efficiency Institute (REEEI)., 2009) Ndhlukula, Kudakwashe; Du Plessis, Pierre; Montgomery, Sharon (Ed.)
Labels serve the purpose of allowing consumers to make comparisons and informed choices from among products and or services in a category. Environmental labels focus primarily on consumption rather than production of goods. Organic labels specify a particular production method without necessarily requiring proof of environmental improvement. Ecolabels communicate the environmental impacts over the life cycle of the product – “from cradle to grave”