Browsing by Author "Kaulbach, Peter"

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    Co-Designing And Implementing Independent Journalism And Archiving With The Indigenous San Community In Donkerbos Through A Self-Sustainable Model.
    (Namibia University of Science and Technology, 2024-08-15) Kaulbach, Peter
    This master thesis explores the impact of a multimedia project in a San community, focusing on podcast episodes and digital storytelling initiatives. The project aimed to amplify the voices and stories of the San people [in Donkerbos] while addressing various topics such as politics, cultural practices, and community projects. Through participatory methodologies, the project engaged community members in the production process, ensuring cultural sensitivity and authenticity. The study responds to the systemic underrepresentation and misrepresentation of San communities in mainstream media, which are often shaped by external perspectives. It investigates the project’s influence on the San community’s awareness, empowerment, cultural preservation, and socio-economic development. It examines the reception of podcast episodes among community members, accounting for their perception and attitude toward the content. Additionally, the thesis explores the effectiveness of digital storytelling initiatives, such as videos on social media platforms, in promoting cultural awareness and challenging stereotypes. Methodologically, the thesis employs a mixed-methods approach, including focus groups, workshops, and content analysis. It draws on theories of indigenous media, participatory communication, and cultural preservation to frame its analysis. The findings show that participants gained technical media skills, expressed increased cultural confidence, and began engaging more actively in the documentation of their community’s stories. Challenges included infrastructural limitations and questions of long-term sustainability. The research contributes to the growing body of literature on indigenous media, community-based research, and cultural preservation. It concludes that participatory multimedia initiatives can enhance cultural resilience and representation, while offering a sustainable framework for community-driven storytelling.