Browsing by Author "Kadhila, Anna Tashiya"

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    Examining the effects of ChatGPT on Television News Production at the Namibian Broadcasting Corporation
    (Namibia University of Science and Technology, 2025-01-28) Kadhila, Anna Tashiya
    There is limited research on the specific effects and challenges of using Artificial Intelligence (AI) technology, particularly ChatGPT, in newsrooms in Africa, and Namibia in particular. From preliminary research, the Namibian Broadcasting Corporation (NBC) makes use of ChatGPT and other chatbots in the production of television news as an AI tool, but it has been impossible to determine the extent thereto from casual observations. Through qualitative research through conducting face-to-face interviews with fifteen (15) journalists as the population of the study, this thesis aimed to examine the challenges presented by ChatGPT and potentially other chatbots on television news production at NBC, while evaluating their potential to enhance news-gathering processes and their effects from the African context. The study highlights the dual impact of ChatGPT in Namibian television newsrooms, where it enhances efficiency but struggles with cultural and linguistic representation. While AI streamlines news production, its limitations in processing indigenous languages and reflecting local contexts raise concerns about audience alienation and content authenticity. Ethical challenges, including job security and editorial oversight, further emphasize the need for responsible AI integration. Ultimately, the findings call for policies that balance AI’s benefits with Namibia’s socio-cultural realities, ensuring its use strengthens rather than diminishes journalistic integrity.