Product-oriented communication: A linguistic analysis of selected adverts.

Loading...
Thumbnail Image

Date

2009

Journal Title

Journal ISSN

Volume Title

Publisher

NUST, Department of Communication.

Abstract

The language that is used in commercial advertisements in general often does more than just inform the public about products that are on sale; the language usually has an extra crucial task of trying to persuade potential customers to buy the products. The question that may be asked right at the outset is: How do designers of adverts make them persuasive? The main focus of this paper is to answer this and other related questions. From a linguistic point of view, it is evident that, among other things, designers of adverts pay attention to the morpho-syntactic, semantic and phonological aspects of the language used in an advert.

Description

Keywords

Communication in marketing, Marketing communication, Sales promotion, Advertising - Linguistic analysis, Linguistic analysis

Citation

Kangira, J. (2009). Product-oriented communication: A linguistic analysis of selected adverts. Nawa Journal of Communication, 3(1), 39-45.

Collections